AI workflow design · Dubai
AI workflows for creative teams.
Elment designs AI workflows for creative and marketing teams in the Middle East. Copy checks, brief intake and meeting follow-through, with Arabic quality checked at every step and a person signing off.
The problem
Most AI tools are built for English first.
Arabic output that reads like a translation.
Review queues that grow faster than the team.
Briefs and decisions lost between email, docs and meetings.
The builds
Three builds, shown in the open.
Every build runs on made-up sample data and publishes its numbers: what it caught, what it missed, and what it cost.
Creative QA Triage
Bilingual campaign copy goes in, and each line comes out marked pass, flag or fail with the reason. Reviewers spend their time on the lines that need them, and hard cases always go to a person.
Ships October 2026
Bilingual Brief Intake
A messy Arabic or English brief goes in. Clean fields, a list of what's missing and a draft clarification email come out. Anything it isn't sure of goes to a person.
Ships November 2026
Decision Follow-Through
A meeting transcript goes in. Decisions, owners and next steps come out, each linked to where it was said. Nothing is invented, and conflicting accounts stay visible.
Ships December 2026
How we work
Three steps. Numbers at the end.
Map.
We sit with the workflow as it runs today and time it.
Build.
One workflow, about two weeks, using your rules and your review steps.
Measure.
We compare the result against the starting timings and hand over the numbers, including the misses.
Who it's for
Brand and marketing teams running bilingual campaigns.
Creative and content agencies in the region.
In-house studios where review is the bottleneck.
AI should do the checking. People should do the judging.
No new platform to learn.
The workflow fits the tools your team already uses.
Early access
We're just getting started.
We're taking on our first clients in Dubai. It's a small group with direct access and pricing built around a pilot.
If you want to be part of shaping what this becomes, we'd like to hear from you.
Questions? We've got answers.
What teams usually ask before a first call.
Which workflow eats your team's week?
Tell us what it is and who does it today. We'll reply with what a first two-week build could look like.
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